Your website can sometimes be the first impression someone has of your business. People make their decisions about a website quickly. People’s feelings towards your website will directly influence the way they feel about your business. Bad user experience will leave visitors with a bad impression of your company, which can have negative effects on how your website ranks. Looking into getting SEO services might also be a good option to improve your website.
What should you take into consideration when designing a website? Here’s a list of five things to help improve users experience on your site.
- The website’s purpose
Do you have a good idea of who your audience is? If you don’t understand your audience, you won’t be able to know how to appeal to them. To make the most effective website for your brand, you need to understand what people are coming to you for in the first place. What do you have to offer and what will they gain from using you? Setting a goal for what you want your website to achieve will make the rest of your job easier.
- Your brand
Since your website is a major reflection of your brand, it’s important to keep in mind when designing a new website. The design of your website can be a great way to showcase your brand’s personality. Even things that might seem small to you, like colors or fonts, can make a big difference in how people view you. This can also be a great time to revisit your brand’s look to see if your logo or anything else needs to be updated.
- Responsive design
More than half of people today are making searches and browsing the internet online. Using a responsive design for your website ensures that its layout will adjust to any size screen users are on. Save your visitors the trouble of having to zoom and pinch to get information. A responsive design is the best way to make sure all of your visitors are getting the best view of your website possible.
- Calls to action
Calls to action on your website act as a guide to users. It’s important that your calls to action are visible enough to draw attention and that the message is clear. Find whatever call to action would best benefit the purpose of your website and the page it’s on. Including a call to action might seem like a small thing, but it can help inspire users to take action.
Some popular calls to action are:
- “Contact us”
- “Follow us on social media”
- “Add to cart”
- “Offer ends soon”
A bad layout can send users exiting out of your site quickly. If you have a lot of unnecessary graphics or a busy design, it can be hard for visitors to focus on what’s important. It can be easy to get carried away, but it’s usually best to keep a simple layout. A clean design free of clutter draws attention to what you want visitors to notice. It’s also a good design practice to include a mixture of images and text on your site.